Hello 🙂 !

My name is Ivna Hraste and I am an artist – illustrator, graphic and web designer living in Zagreb, Croatia, with a MA degree in graphic design from the University of Zagreb Faculty of Architecture School of Design in 2002. I am a sole entrepreneur working by the name “KREATIVNA” (“creative/Ivna”).

I have been actively involved in graphic design (as well as web design) since finishing my studies. I worked in web agencies as a layout designer for web and as a freelancer graphic designer, and for the last 3 years I have been the owner of a design service business.

Illustration is a beautiful creative way of expressing one’s thoughts and ideas. Since I become a mum my focus is on children and their wellbeing, as well as educating myself on how to be a better parent in this chaotic and ever changing world, and planet that needs our care and attention. As a result I started collaborating with authors who write educational picture books that I illustrate and design.

In addition to illustrating, I run creative workshops for children of all ages with the aim of encouraging creativity and developing imagination through work with hands. The workshops emphasize problem solving, which leads to the strengthening of self-confidence and helps in independence, broadening horizons and the ability to think and develop ideas. The skills acquired at the workshops will help children to become aware of the creative process, thus emphasizing the need for self-sustainability (upcycling).

Ever since I fell in love with felting I have been creating jewelry, hats, bags, sculptures and figures made of wool, under the name “Ivnina vuna” (“Ivna’s Wool”). I also promote felting by organizing felting workshops.

Exhibitions

2023, September – SOLO EXHIBITION “Beauty is in details / That which is hidden in us” – watercolor and mixed media on paper and digital art; “Novi Zagreb” Library, Zagreb

2023, March – SOLO EXHIBITION “That which is hidden in us” – digital art; “Kajfešov brijeg” Library, Zagreb

2022, September – SOLO EXHIBITION “Beauty is in details” – watercolor and mixed media on paper; “Kajfešov brijeg” Library, Zagreb

2015, June – GROUP EXHIBITION at “2nd Wool Festival” – woolen jewelry; Cultural and educational space “Škola” and Sheep breeding Museum Lubenice, Cres

2015, June – GROUP EXHIBITION “travelling (light)”, “Journey to unknown” – woolen sculpture – installation; Gallery “Modulor” and Gallery “trenutak.39” cooperation, Zagreb

2014, December – GROUP EXHIBITION “freedom.birds”, “An unexspected bird” – woolen sculpture; Gallery “trenutak.39”, Zagreb

2014, June – GROUP EXHIBITION “FIRE.warmth.intensity”, “Cooperation“- woolen sculpture; Gallery “trenutak.39”, Zagreb

2014, March – GROUP EXHIBITION “new.beginning”, “Life” – woolen jewelry; Gallery “trenutak.39”, Zagreb

2012, December – GROUP EXHIBITION “intimacy.skuric.e”, “Bad doggie” – drawing /  computer graphic; Gallery “trenutak.39”, Zagreb

2012, June – EXHIBITION “small talk.chatter”, “Three dear cahtters” – drawing; Gallery “trenutak.39”, Zagreb

2004 – GROUP EXHIBITION “15 YEARS OF SCHOOL OF DESIGN”, Gliptoteka HAZU, Zagreb, magazine “Čovjek i prostor (ČIP)”

1999 –GROUP EXHIBITION “10 YEARS OF SCHOOL OF DESIGN”, Mimara Museum, Zagreb, photographs

1999 – GROUP PHOTOGRAPHY EXHIBITION “OKUS FOKUSA”, Culture Center Čakovec, photographs

1999 – GROUP PHOTOGRAPHY EXHIBITION “OKUS FOKUSA”, City Museum Jastrebarsko, photographs

 

Published work

PICTURE BOOK “VID VISITING THE EYE DOCTOR”, April 2024. Text by Rosie Kugli, Illustrations and design by Ivna Hraste

PICTURE BOOK “FLOWERS AND TREES”, November 2023. Text by Rosie Kugli, Illustrations and design by Ivna Hraste.

“Homage to wool” publication (Center for sustainable development “Gerbin” and Sheep breeding Museum, Lubenice – Cres), June 2016; felted jewelry, bags, hats and sculptures (photographs by Jurana Hraste). Publication presents 16 organizations and authors from Croatia that express themselves creative through wool.